Gell Cell Essay -- essays research papers

IntroductionThe new colloidal gel Cell by Alcatel is a mobile border for specified markets. It is in truth small, the gel is the actual battery, it comes in many colours, and the almost important operator is that it is disposable. It has been developed because of the large demand to produce new products in the everyplace saturated mobile phone market. It is a new product with an unknown concept therefore the advertising campaign is key to the success of the mousse Cell. This part of the plan is the creative brief. The extensive advertising campaign allow include these markets1.Senior citizens2.Youth age 6-173.People in an essentialThe forms of media used to advertise the gelatine Cell are1.Television2.Newspapers3.radio receiver4.Magazines5.Internet6.Cinema7.Outdoor advertising8.Transit advertising motion 1 Have you got your Gel?Target Youth age 6-17, parents, trade good deal in an emergencyYouth are the perfect target for the Gel Cell. They similar to talk on the phone, because they think it is cool down. Parents do not call for to trust their children with a 150 mobile phone that pull up stakes most likely be lost or stolen. So parents exit also be targets in this campaign. With the help of this campaign, kids will think it is so cool to seduce a Gel Cell and parents will be much than happy to buy them for their kids because it is economical and keeps their kids safe. TelevisionSet in a mall. A fast speed pan of kids hanging out, boys skateboarding in the entrance focus, girls talking in a group, and boys throwing something colourful close to. The colour of everything in the commercial is not very bright, but the phones that they will all be carrying and throwing around are all very bright. in that location will be offbeat music playing and there will be sounds of laughter. whence the concealing will go to black and in bright colours it will say This will arouse interest about what they all have and are using in the mall. Kids will ta lk about it and jeopardize what they all have. This will be shown during popular times on TV where most... ...ds, then hear a car putter out, the music screeches to a stop. Only birds can be heard in the distance. An ominous vowel system says, Stranded? Lost? Confused? Do you have a phone? Then another voice says, Gel Cell In a pinch youre covered for pence.NewspaperThis would be a good form of media for senior citizens, as they are avid readers of the paper. This is a way to show them what the phone is about. There could be ads right next to each(prenominal) other. One would be of a scenario where they really need a phone, like being lost, stranded, or hurt with a Gel Cell in reaching distance. With the line, Gel Cell In a pinch, your covered for pence. Then next to that ad there would be a picture of the phone. There will be a picture of the phone there will be arrows pointing to the on button. Brochures This would be placed in doctors offices, and at chemists. It would be wi th the brochures on different diseases and treatments. It would be something to read while they waited for the doctor or the prescription. It would describe exactly what the phone does and how it can be used. It will emphasize that it is inexpensive and necessary for safety.