Bicycle Industry In India

motorcycle Industry cps sedulousness and prospects for Hero Cycles Tanisha Chawla, MLP014 reason 1.Executive Summary drive by the perennial engage in hoidenish areas, favorable government schemes and a booming childrens segment, the rack industry is on a roll With the arrival of summer vacations in schools and colleges across India, it is boom time again for motorbike retailers. In a big city like Delhi, a retailer, on an average, sells 250 bicycles during the months of April, whitethorn and June. These are mostly in the children and adolescent segment that for considerable has been a money-spinner for bicycle manufacturers. The gross revenue figure in this segment could even touch the d mark, depending upon sundry(a) schemes and discounts to seduce customers. Add to this the standard bicycles, womens bicycles, spate terrain bicycles (MTBs), and so on, and you leave a market large becoming to be considered a huge opportunity. CONTENTS 1.Executive Summary 2 2. The Indian cycles/second Market4 2.1 saucy Age Markets4 2.2 Growth drivers4 2.2.1 Huge demand in rural India and small towns4 2.2.2. Childrens segment5 2.2.3. Government schemes driving offshoot5 2.2.4. change magnitude health/fitness consciousness in urban areas5 2.2.5. Bicycle events5 2.2.6. The super-luxury segment is now opening up for Indian customers6 3.

major(ip) Players6 4. Recent trends7 5. Challenges7 6. Times to come8 7. Bibliography9 2. The Indian Bicycle Market India produces slightly 10% of the sphere one-year bicycle production, which is estimated at one hundred twenty-fiv e Million units. It is the second largest ma! nufacturer of bicycles in the world aft(prenominal) China, with 12 million units annually. In value terms, that is US $1.2 billion. The annual domestic demand of bicycles in India is approximately 10 million units, out of which around 2.5 million units is government demand for the various welfare schemes. Hero Cycles is the largest bicycle manufacturer in the world. major(ip) exports are to the Middle East, Africa, the US,...If you want to get a dear essay, order it on our website: OrderCustomPaper.com

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