Pfizer Case

Problem Statement As blockbuster drugs begin to decline, Pfizer determines how to restructure their company to continue to compete for market share. Alternatives Pfizer quite a little as well as provide interposition solutions and support for both doctors and patients. By providing additive education to physicians and consumers, straitlaced use of their drugs substructure limit case effects and obligate a reputation for safe and telling drugs. Pfizer has attempted to ready politicians on the cost-effectiveness of drugs (App obliterateix I), but instead should focalisation on the doctors and end consumer who exit demand the drug. Also, Pfizer can snuff out preceding(prenominal) accusations involving their negligence to warning consumers about the unwanted effects of apply their products. Although delivering facts and instruction to physicians and consumers can be effective in increase awareness, Pfizer can not guarantee the result will be increased sales. Imp lementing this system will require a highschool investment in altering advertising, choosing learning medium, and time. corroboration offered for doctors and patients mogul be provided by salespeople or Pfizer may be needful to hire pertly support staff. Investment in placing the information in advertising and investing in new mediums for their facts and information will also be required.

Pfizer should minimize their sales police squad up and divide representatives to target specific markets. For instance, a team up of salespeople can target cancer specialists and a team of salespeople can target diabetes specialists. In this way, Pfizer can cut co! sts by eliminating unnecessary sales representatives and reduce the number of salespeople calling on doctors. Pfizers sales team has a reputation as best and they train their sales team to be knowing and informative. If Pfizer transfers their techniques and trains salespeople to market only one specific type of drug, their sales team will be difficult for other companies to imitate. The strategy targets specialty doctors and...If you want to get a full essay, found it on our website: OrderCustomPaper.com

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