Promotion Strategies

Ila Hughes November 6, 2011 MK351 Park University A Report on the Product/ represent/Promotional Strategies Offered by Wendys Wendys is a innovational immobile food chain restaurant founded on rare make value and principles. Dave, the founder of Wendys, built his business on the determine of honesty, integrity, hard work, and giving back to the community. Wendys mention forthwiths success on those founding principles. The native products produced at Wendys include hamburgers, side items such as French fries, salads, beverages, and the infamous Frosty. Wendys preserves Daves bequest by providing customers character fresh ingredients in every order. In amplification to graphic symbol freshness in the ingredients, Wendys also provides customers with fictitious character customer service. Wendys website depicts a feast the sack merchandising image, including values and goals aimed at customer satisfaction, profit, and integral friend ship effort. (Text, p. 17) Wendys looks to satisfy customer needs with overall quality in ingredients and customer service. iodin of Wendys principles shamelessly includes profit. The sum is, with profit comes success and crop that can in work be shared with the gild team and community.

The selling concept is the basic philosophy that provides kick to a marketing- oriented firm. (Text, p. 27) It is arrive at that Wendys has a clear idea of the marketing concept, as seen in the company values. A marketing strategy specifies a calculate market and a related marketing mix. The marketing strategy breaks down to twain pa rts, the target mix (customers who the compa! ny wishes to appeal) and marketing mix (controllable variables the company puts together to satisfy this target group. (Text p. 33) It would seem that Wendys marketing strategy aims to appeal to consumers that go for a fresher, higher quality product over competing fast(a) food chains. Furthermore, based on the old fashioned principles of honesty, integrity, and treating others with...If you desire to get a full moon essay, order it on our website: OrderCustomPaper.com

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